The QBQ! Podcast

Looking to take your business to the next level, boost sales and productivity, or raise confident, capable kids? You’re in the right place. The secret? It’s the QBQ.

If you haven’t yet discovered the bestselling book QBQ! The Question Behind the Question, it’s time to check it out. This powerful concept is transforming how people lead, live, and grow—by focusing on one foundational principle: personal accountability.

In every episode, your hosts Kristin and John explore how taking ownership—at work, at home, and in life—can unlock real, lasting success. It’s not about blaming, complaining, or waiting. It’s about asking better questions and choosing responsibility.

Personal accountability—it’s really that simple.

Guest

Joe Hamilton

Joe is the president and CEO of Vortex®, the largest sport optics company in the world. Joe’s passion for serving others started in 1986 when his parents opened a small store in Madison, WI. Over the past 30 years the Hamilton family, with their amazing team, have built that small store into what Vortex® is today. Joe is proud to lead a team so rabidly devoted to customer service and to creating unforgettable experiences.

Joe’s primary focus is selecting and leading a group of leaders throughout the business to ensure Vortex® stays focused on service through the C.A.R.E., “Create A Rare Experience”, philosophy.

https://www.linkedin.com/in/joe-hamilton-b2489314/

Guest appearance on:

Leading with Accountability: Vortex Optics’ CEO Joe Hamilton on the QBQ! Mindset